Why putting in that extra effort in your social posts matters

People notice when you put more time and effort into things and your social media posts are no different. Putting in that extra bit of effort to your social media feed is a fantastic way to become more eye catching and noticeable. Whether that bit of extra effort is applied by editing your images with a filter, or doing a bit more research into the hashtags, to designing each post you put out.

Luckily there is more and more mobile applications and software being released everyday that can help you. From adding filters and editing photos on your phone with VSCO Cam, to creating stop motion graphics on Life Lapse. There is even video editing software that you can get on your phone that can create fantastic visuals for your audience, some of the best examples is InShot and Mojo.

Why should you put that extra time, effort and resource in though? To gain new audience members and retain your current audience. That extra bit of effort that you put in can go a very long way. Seeing a brand develop allowing your brand to gain more traction and gain traction and grow can entice new audience members to come along and take in the content. You want people to see your content and stop to take it and and say “look at that”. Putting in that extra effort can help your brand.

An important aspect to consider before applying the filters or graphics to your content is the quality of the image that will be the focal point. If quality take president in regards to your posting, even if that means posting less often, the posts will do better than more frequent bad quality (blurry or out of focus images) posts. Take these aspects into account when you are posting content. Ask yourself, if this was on your social feed would I stop and look? We all like to see good high quality images on our feed, bad images stick out like a sore thumb.

Explore the ideas of mixing up the types of content. Meaning that you don’t have to post image after image, adding some video into the mix is a good idea too. Adding video is a fantastic way to up your engagement and to capture your audience attention. It’s also a very good way to measure what your audience retention is by measuring the number of views you get on a video to the number of followers you have overall. This will give you a direct way of measuring how many people you reach organically.

To conclude, putting in that extra bit of effort helps your brand and products to stand out amongst the crowd. It will help you to get noticed. Take every individual piece of the post into consideration. From the caption, timing, image and graphics. It doesn’t hurt getting someone else to have a little look over the post before you publish them too.

Interested in learning more about social posting? Get in touch today to see how the YCD team can help. Follow this link: http://bit.ly/2NI3aH0