Google Analytics

Find out what your customers want

You should regularly change your website and marketing strategy to reflect your customer’s needs, but how do you know what to change if you don’t know what those needs are? This is where Google Analytics comes in.

Google Analytics is an extremely powerful tool that allows you to view all the usage statistics attached to your website.

Key areas include:

  • Unique visits
  • Length of visit
  • Visitor location
  • The time they visited
  • If they viewed the website on desktop, mobile or tablet

So how can we use the data and usage statistics that Google Analytics give us?

Let’s say for example you notice on analytics that a large number of your website visitors are in France – then you may want to consider selling to that market. Alternatively, perhaps the number of visitors is low within your local area, you may want to consider adjusting how you market yourself in the community.

Google Analytics is a vital online marketing tool – but can, at times, be complicated and time-consuming if you are not familiar with the software or are unsure of the data that is relevant to you.

At Yellow Cherry, we can help you set up and navigate Google Analytics – saving you time and making it easier for you to respond to customer changes.

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