Paid Search Advertising

Stand out from the rest

You know when you search for something on Google and two or three sponsored ads appear at the top of the page? These adverts have appeared thanks to Google Ads, Google’s Pay Per Click (PPC) advertising program. When you set up an advert on Google Adwords you choose relevant keywords which the software uses to trigger your ads to appear in the results.

As an advertiser, you are only charged when your advert receives a ‘click’…hence the name Pay Per Click advertising. If done properly, it will put your adverts in front of the right type of customer, those that are most likely to do business with you. This makes it a very cost-effective way to reach potential customers who are already interested in what you have to offer.

No idea where to start? We’ve got you, here’s a handy wee video:

We recommend a minimum 3-month campaign to begin with. This allows you to collect enough data to gain an accurate picture of your performance.

We can train you up and get you started through a Google Ad Words workshop, or even better, we can manage the whole process for you. Give us a call to chat about how we can help.

How does PPC advertising work?

When you create a PPC campaign, you’ll choose keywords that are relevant to your business. When someone searches for one of your keywords, your ad may appear at the top of the search results page.

The position of your ad on the search results page is determined by a number of factors, including the amount you’re willing to pay per click and the quality of your ad.

Why use PPC advertising?

There are many reasons why businesses use PPC advertising. Here are just a few:

Reach a wider audience: PPC advertising can help you reach a wider audience than you could through traditional advertising methods, such as print or TV ads.
Get in front of potential customers who are already interested in what you have to offer: PPC ads are only shown to people who are searching for keywords that are relevant to your business. This means that your ads are seen by people who are already interested in what you have to offer, which increases the chances that they’ll click on your ad and visit your website.
Track your results: With PPC advertising, you can track how many people click on your ads, how many of those people visit your website, and how much money you’re spending. This information can help you make adjustments to your campaigns to improve your results.

Need help with PPC advertising?

If you need help with PPC advertising, we can help. We offer a variety of services, including:

PPC campaign management
PPC keyword research
PPC ad copywriting
PPC budget management

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