So often, businesses find managing their website a chore and we get it, you’d rather spend your valuable time focusing on your products or service, and your customer! To help you out with time management, we build all our websites on a Content Management System (CMS).
What is a CMS?
It’s not as techy as it sounds!
A content management system is a piece of software that keeps track of every piece of content on your website. Content can be anything from simple text, imagery, music and everything in between.
At Yellow Cherry, we want to empower and enable our clients – and a major benefit of using a CMS is it requires virtually no technical skill or knowledge to manage which means that once the template is in place, you can easily take care of your website with minimal effort (although we are always available if you need a bit of extra support).
Our preference at Yellow Cherry Digital is to work with open-source solutions that are licence fee-free and open to everyone – when it comes to CMS, WordPress is our ‘Cherry Pick’
Why WordPress?
The short answer for WordPress is popularity, there are approximately 76.5 million WordPress websites around the world. This means that many of our customers are already familiar with the editor area. Due to the popularity, there are also a number of plugins and software additions available for WordPress, with more becoming available all the time!
If you want to know more about WordPress you can visit their website here. You can also read our ‘Why WordPress’, blog.
What are the benefits of a CMS?
- There are no ongoing maintenance costs to agencies
- Your website can be updated regularly, with ease.
- Updates are almost instantly live.
- There is no licence fee for WordPress.
- There are forums for support with issues.
- No technical knowledge is needed
- Extra functionality aspects can be easily added as your business grows.
Design
WordPress is a template-based system, which means templates are used to control the look and feel of the website. There are thousands of websites to choose from so don’t worry, you won’t be restricted in terms of look and functionality.
If you are looking to create a website with us – once the website brief has been finalised, the team will begin to source an appropriate template for you. If you already have a brand identity and can provide us with a colour scheme, fantastic! If not – we can help you to develop a brand that suits you and your business.
We will only present you with the highest quality templates to ensure your website is accessible, mobile-friendly, and optimised for search engines.
Responsive
Responsive design is crucial for your website, with an estimated 55% of all web traffic now on mobile devices, if your website is not mobile-friendly you could be losing half of your potential customers!
If you are considering a new website, but are concerned about the management of the content, you can reach out to us to discuss your project plans.
