The First 5 Accounts You Should Follow on Instagram
We’re switching gears from Facebook to Instagram this week! Delving straight into the accounts you need to be following. As a business owner, content creator or everyday user, Instagram is a valuable resource to connect with your desired audience. Over 1 billion users log into Instagram everyday. At least one million of them will then visit a business profile. Therefore, the advertising potential is huge! Does that make you more overwhelmed than excited? If this platform is new to you it may be daunting to figure out the best way to use Instagram. To address this, the Yellow Cherries have pulled their suggestions together to present five accounts you should hit “follow” for tips, resources and inspiration to help you get started on Instagram.
1) @instagramforbusiness
Have you installed Instagram for your business? Unsure where to start? Follow your intuition and head straight to Instagram for Business. This global profile is a celebration of how Instagram can be maximised to raise brand awareness and sales conversions. Instagram for Business boasts a multitude of highlights with easily accessible information like “Tips”, “Shops” and “FAQs”.
Leading with video content, this profile showcases a diverse range of businesses and explains how their marketing intersects with the current climate. For those interested in international business, Instagram for Business is where you should head first.
2) @google
You’ve definitely heard of them, but do you know they are much more than a Search Engine? The team that run the Google socials do a great job of highlighting all aspects of their business. From resources, unique insights, top searches to innovative graphics, Google definitely produces content you want to see when you click refresh.
Google also utilises user-generated content (a call out for users to submit their own content) with their simple but effective #MySuperG campaign. By posting up creative interpretations of the iconic ‘G’, Google generates a bank of content to use and participants get the chance to be promoted to their 12 million followers. Win win!
3) @wpmu_dev
If you have a WordPress website, then WPMU DEV is likely to have hit your radar. WPM DEV describes itself as a an “All-In-One WordPress Platform” that prides itself on being a super hosting service the offers support, site management and plugins. Their profile reflects this with useful updates about software and regular posts about their new informative blogs.
Additionally, WPMU DEV are renowned for their unique sense of humour. Their weekly subject line is notorious for creating a giggle in the studio. Their profile features memes that share their specific humour and highlight relevant topics for people who own websites, businesses and ecommerce sites.
4) @latermedia
Later Media is an Instagram planning tool, so naturally their own profile posts quality content in a timely manner. The overall feed of Later Media bursts with colour and funny memes. However, it balances out with relevant insights and statistics.
A scroll through Later Media will reveal hints for new ways to post on stories, trends for their feed and a cheery impression to brighten up your day. As well as enjoying their colourful content, it is also really sharable. So, you can post them to your own story or pass on to new connections.
5) It’s Nice That
Are you interested in staying up to date with the latest design trends? It’s Nice That is your first port of call. Focused on all things design, they enable readers to stay in check with the latest trends. This definitely comes in handy when businesses are looking to rebrand.
With regular features of cartoonists, photographers and artists, their addition to your feed is guaranteed to introduce you to some new visuals and keep you inspired.
Ready to hit ‘refresh’ and get some new ideas? Collaborate with us on creating your own social media graphics by dropping us an email at studio@yellowcherry.uk