Inside secrets to improve Ecommerce Sales
At Yellow Cherry, we love to provide all the tools needed for our clients to grow their business and increase their sales. However, just because they are provided, doesn’t mean everyone takes advantage of them! So, today is your lucky day, we’re going to share the Yellow Cherry teams most effective tips for improving ecommerce sales.
1) Optimizing for Mobile
Did you know, nearly 60% of all web traffic comes from mobiles and this number is steadily increasing? It’s so important these days to make sure your site works in perfect harmony on mobiles. So, it’s a no-brainer to have an ecommerce site that caters to these customers. Having a poor mobile experience will inevitably make customers frustrated, leave your site and leave you a potential user down.
Having a great mobile experience is super important for SEO too. Google has started to increase weight search results based upon the mobile usability.
Yellow Cherry strives to produce websites that are built from the ground up to be mobile friendly. We also conduct extensive testing of each site before launching to ensure it works perfectly on a large variety of devices.
2) Engaging in Social Media
By showing off products on Social Media you can greatly increase sales, either with the simple showing of a “new” product on your store or going as far as creating a tutorial or guide on how to use your product. The more engaging a post is, the more likely it is that a customer will interact and potentially buy your product or service.
Ultimately, you would want to prove that your product is a must have and that a consumer needs to buy it. By showing potential buyers the ideal circumstances for your product and demonstrating that your product is, in fact, better than other similar items is key to ensuring a sale, and social media is the perfect place to do this to keep costs low.
3) Having a Rewards System
This can be particularly effective if you are a business that will sell consumable products that a customer may buy again, such as coffee or perfume. By rewarding repeat customers, you are much more likely to retain them and keep them loyal to your business as they will love to keep cashing in those reward points.
You could also put discount codes in emails or associated with account sign ups to ensure that customers sign up for marketing where you can advertise other products to them.
4) Free Shipping
This tip might be a little costly, especially to businesses that ship larger items. By factoring the cost of shipping into a product’s price, you can offer “free” shipping to your customers. Customers will generally prefer free shipping over a cheaper product with paid shipping.
You can account for this easily by keeping a careful record of your product’s weight and size so you know the shipping cost in advance and then adding that to whatever price you put a product at.
5) Simple Checkout System
Making sure your system for purchasing your product is as simple as possible is hugely rewarding. Lots of people are cautious when it comes to spending money, and a poorly designed or overly complex checkout will make them nervous and far more likely to just stop and abandon the cart.
Ideally, you would want the process of ‘product to cart to purchase’ to be as minimal and fast as possible. Not requiring a log in, defaulting to the most commonly used payment method, and having a clear text-based layout are all beneficial here.
Having multiple payment options so the customer can pay their way rather than forcing one option, like only Paypal or Stripe, will help a lot here too.
Our website developers and website designers have great experience in building clean, simple checkouts that are a breeze for consumers to use. Get in touch today to discuss how we can improve your ecommerce store experience.