AR Holographs: Now You See It

As a Digital Marketing agency, we are always looking into new and different technologies that we can offer to clients.

One area that has gripped one of our developers’ imagination lately is AR-Based Holographic Displays. AR stands for Augmented Reality. Although this is quite an old technology that has been around for over a decade, there are new opportunities today that can offer brand new perspectives.

With the advent of the IoT (Internet of Things) and the vast amount of data that can be gained from even minor sources, it can all be tied together to form an extremely smart holographic display.

Pokemon Go is a prime example of this technology blended together with other new technology.

But that’s not all. AR Technology can be used in a variety of different ways. We’ve broken some of these down, highlighting the benefits you can reap from using this technology.

Showing The Real Size Of A Product

If you were selling clothes, for example, you could see in a 3-D environment how big an item is and what it looks like from all angles. You could even go as far as projecting it over your normal clothes so you can see how it looks on you without trying it on. Very important in these hygiene-obsessed times!

Building Your Perfect House

By seeing a room in a 3-D environment. You could quickly edit and change the design of any room to see how it looks. This could be helpful for those that sell kitchens/bathrooms.

A Map Overlaid Onto The Actual World

If you were walking around a zoo and wanted to see the lions, you could ask an App and it would project a virtual path to the correct location. A similar idea could be used to highlight products in a store if you are looking for something in particular.

Holographic Pop-Up Books

Having REAL pop-up books where the characters in a story come to life and act out a scene right there on your tabletop.

Wrapping Up

As you can see there are many ways that AR technology can be used to produce a more immersive experience and we have no doubt that this will only increase as the years come.

Yellow Cherry can bring this technology to you in the form of a 360 degree video. Think about the possibilities of bringing customers to your showroom online. Sounds cool right? Why not reach out to us today to discuss your visual experience ideas.