Why WordPress is Our Pick of the Bunch
What is CMS?
If you have your own website or have looked into creating one, you’ve probably come across the term “Content Management System” or “CMS” for short. But what does it mean?
To put it simply, a Content Management System is software that’s used to build websites and create content to be published on the internet.
The invention of CMS enabled users to create their own websites without having to write any of their own code. Previously, you would have to be an expert in HTML to publish websites. Now, Developers can work with CMS systems to build websites on behalf of clients. Better yet, Developers can now hand websites over to clients upon completion and provide training on the user-friendly interface. This allows clients to develop the site further*, carry out changes and update content.
What CMS do we recommend?
Of the 400 plus websites we have built, the majority of them have been created using WordPress. WordPress is famously the world’s most popular Content Management System as approximately 39% of all websites have been built using it.
While WordPress had humble beginnings as a blogging tool, it is now used worldwide as a powerful website builder that is compatible with both simple and complex website concepts.
Why Choose WordPress?
Once you know what you’re looking for, it’s not hard to see why WordPress is the world’s most popular CMS. With a diverse range of themes, plugins, SEO compatibility and a user-friendly interface, we’re spoilt to pick our favourite things about it! After some deliberation, we’ve pulled our top three reasons to give you a speedy insight into what makes WordPress the ‘pick of the bunch’ at Yellow Cherry…
1) The Choice of Page Builders, Themes and Plugins
From a Developer perspective, it’s helpful to access a wide range of premium themes (website templates), page builders (software tools to design pages) and plugins (coding to add functionality to the site) to begin laying the foundation of a website. Once these key elements are established, customisation and styling can begin to make each site unique.
At Yellow Cherry Digital, WP Bakery is one of several different page builders that we work with. The others are namely Elementor, Visual Composer, AIT Themes Page Builder and Beaver Builder. This is because we want to focus on which page builder is easiest for Content Management, as that’s the part that our clients need to worry about once we hand the site over*.
2) Search Engine Optimisation (SEO) Compatibility
WordPress sites tend to rank higher in listings compared to other wesites in search engines. This is because WordPress is written with standard compliance high-quality code that is naturally favoured by Google and other search engines.
Additionally, WordPress have mastered a range of plugins for Developers to further optimise websites. At Yellow Cherry Digital, we offer additional SEO and Support packages that allow our Developers to spend an allocated amount of time every month to make sure each website performs to it’s maximum potential on search engines.
3) User-Friendly Interface
It’s important for us to empower clients who want to play an active role* in maintaining their website after the build is complete. That is why we offer bespoke training experiences that are tailored to every website.
The CMS features of WordPress, such as website dashboards and content editors, make this more straightforward. Due to the simple layout, users can intuitively navigate the dashboard or “back-end” of the website to access content editors and make necessary text/image amendments*.
Additionally, the ability to create different ‘Users’ on WordPress sites with various permissions enables a variety of collaborators from Marketing or Admin teams to work alongside the Developer to secure access or further changes*.
The Big Picture
Ultimately, the scope of what WordPress can offer makes an ideal choice for Developers, Designers, Business Owners and Organisations. Of course, there are additional pros to going with WordPress such as its secure reputation and built-in media uploader to handle lots of different file types. Additionally, the process of how websites are built on WordPress means that we can easily re-theme them, without having to build an entirely new website! This option is more cost-effective for your business when the time comes to refurbish a dated site.
If you are interested in learning more about what a WordPress website could do for you, the Yellow Cherries would be delighted to help. Get in touch today to find out more about our extensive range of website services.
*Disclaimer – while we want our clients to be equipped with the tools to keep their website up to date, it’s important to mention that any changes that could disrupt the site (such as updates, installing new Plugins) should be reviewed and potentially carried out a Developer who can supervise these changes to ensure websites stay fully functioning.