The benefits of e-commerce websites for small companies
What is an e-commerce website:
E-commerce or electronic commerce is the buying and selling of goods or services on the internet, and involving the transfer of money and data on the internet. E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction.
E-commerce continues to evolve as web technologies advance meaning online merchants find it easier and easier to make their online products more discoverable. Since the first e-commerce sale in 1994 it has grown at an epidemic rate. E-commerce has evolved allowing products that they’re selling online more discoverable. Independent sellers, small businesses, and large companies have all benefited from e-commerce. Some examples of well known e-commerce websites are: Amazon, eBay, Asos, BooHoo, Nixon and Ikea. You don’t have to be a big business to take advantage, an example of some of our clients that have e-commerce websites are: Pop-Up Design, Ness Music, Birchwood Highland, Muir Hub.
Yellow Cherry Digital deal mainly with WordPress with woocommerce, the reasoning for us using this is:
We find it the most cost effective solution
Various payment gateways (Worldpay, Paypal and others) and other functionality add ons are readily available
EPOS hook up e.g. EPOS NOW is possible for a variety of systems such as EPOS Now.
What are their benefits of e-commerce websites?
- Track customer statistics
- Lower overall costs
- Keep track of inventory and management
- Always open 24/7
- Communicate directly with customers
- Track advertising on your website
- Easily editable
- Expand your audience
- Convenience for the website owner
- Social recommendations
E-commerce websites are not only for the larger business and companies, but are for any size of company. E-commerce websites can help businesses, of any size, progress. The list above is only some of the benefits of e-commerce websites for you, the benefits and the long term gain that e-commerce websites can have for you in the long run is huge. If you are interested in an e-commerce website or one that needs improving please contact us to see how our team could help you today.