Providing Direction: The True Value of Keywords & SEO

Let’s set the scene…

Imagine being given weak impossible directions to a restaurant you really want to go to.

Frustrating, huh?

In actual fact, you’d probably throw a hissy fit – all that time spent rerouting, money on fuel just evaporating, and if you finally made it to your destination, you might complain they were ‘hard to find’. In turn, you have less time to spend at the destination, lose your appetite for their offering, give them a poor rating, and are insistant that you don’t want that ordeal again and won’t be back.

Apply this pickle to your website.

1. Time spent rerouting = nobody likes going round in circles and it often just creates a feeling of annoyance

2. Money on fuel evaporating = your business is still incuring expenses, whether that be for your domain name, the rent of your establishment or keeping your staff on the floor.

3. Making a complaint = not a great first encounter, or one that’s builds good foundations to a relationship.

4. Less time to spend at the destination = undesirable for both parties. Less time spent on a website can increase ‘bounce rate’, which means that your website might not rank so well.

5. Getting a poor rating = that’s the search engine being told that they should not be trying to promote you.

6. Not wanting the ordeal again = no opportunity to build any retention or loyalty with your customer. You might have some wonderful newsletters, social media, loyalty schemes but you’ve thrown away the chance.

7. You go elsewhere next time.

The right keywords can make your journey a lot less convoluted, and a lot more favourable for all parties.

That’s the value of Search Engine Optimisation and keywords…

 

What are keywords?

Keywords are phrases and ideas that describe what the content of your website is about. They are also the words that a user inserts into a search engine in order to find relevant websites.

As a business owner, you want the keywords on your website to match what the users are searching for using the search engine. You can see your primary keywords by simplifying all of your website’s content into simple expressions.

 

The importance of keywords

You may learn more about what people are searching for by using keywords. Keywords provide guidance on how to establish a connection with your audience. Additionally, if done well, keyword-optimized content might help you engage your audience when they’re ready to use your services or purchase one of your products.  The keywords you decide to target – that is, the keywords you write content about – will decide how search engines locate you if your objective is to increase organic traffic to your website.

Your audience is just as much a part of your keywords as your content. It’s possible that your description of what you offer differs significantly from how your target customer actually looks it up online. This could result in wasting resources by concentrating on the incorrect keywords or missing visitors because of content gaps. You need to know what your audience requires in terms of language and content type in order to produce content that ranks highly in search engines and draws users to your website.

 

Finding keywords

Below are some suggestions on how to find useful keywords for your website:

• Consult with your clients. Your existing clients most likely represent the views of your future clients, and therefore are a great source of information for keyword research. Obtain direct input from your clients and utilise this information as the basis for your content.
• Explore community groups and forums. You can learn a lot by participating in suitable community forums and groups. You may find a lot of material in Subreddits and Facebook groups that you can utilise to produce FAQs, or product descriptions.
• Use search engines. Look into “People Also Ask” and “Related Searches” sections of the search engine to find ideas and phrases that your target audience might be searching for.
• Use the help of an agency such as Yellow Cherry. We are able to help our customers locate and utilise keywords by using our specialty tools and reports designed for SEO improvements.

 

Where to include keywords

In order to convince machines and people that you have what they’re looking for, you should use unique keywords on every page of your website. The following are the main sections of your page where you should put your keywords:

• The URL, also known as the web address of your page.
• The Title Tags and Meta Descriptions, which are visible in the search results.
• The Page Title and Subheadings, which are part of your web page’s content.
• The Body of your content
• The Image Alt Attributes, which provides alternative information for an image if a user cannot view it

It is important to note that all content you produce for the site must be readable for users. The keywords you are aiming for should be included organically in your article. Simply sprinkling keywords over your page is not ideal. Producing engaging content that offers the user genuine value should be your aim. The aim is to create unique, accurate, high-quality, and interesting content for human readers that also sends the correct information to Google’s bots.

 

Keeping keywords updated

Carrying out keyword research is a continuous process! This is due to new keywords being created frequently, search language constantly changing and the requirements and intent of your audience constantly evolving. Regular keyword research should be done often as it can help you produce content that users will find interesting and want to share with others.

At Yellow Cherry, we can help you write content that will feature all of your desired keywords and drive more traffic to your website!