Is A Marketing Audit Worth Your Time?

There’s no denying it – things have been pretty hectic over the last year. In the middle of it all, has your marketing strategy and social media been left in the dust? You couldn’t be blamed if it has.

Think of the online content you put out there into the digital world. Maybe it’s blog posts, social media content, website landing pages or paid advertising across Google. How do you keep track of how it’s all performing? Are you using the available insights from historic posts to improve future campaigns? Keeping on top of your marketing and being consistent with messaging can take time and effort. One way to ensure you meet your intended goals is to complete a marketing audit, or marketing plan review.

This week we will be discussing the benefits of a marketing audit, and why you should start thinking about reaching out to us to run one.

Relight the fire

Over time, people find may find themselves falling into a mentality where just getting through the working week is the priority. A marketing and social media audit can provide the opportunity to relook at your product and services, and relight the fire once again! A marketing audit can allow you to evaluate your business with a fresh insight. From there, you can consider any successes and failures before rolling out any adjustments that may be needed.

Align your goals

Digital marketing can be a real journey – often full of learning curves! Sometimes even the best-laid plans can prove to be tricky. A marketing audit can allow you the time to look over current results compared to the past. By the art of comparison, you can consider whether your goals are still relevant or being achieved.

Marketing goals will be unique depending on your business. However, they may include things like:

Raising online presence by increasing followers on social media channels such as Facebook, Instagram or LinkedIn.
Improving conversion rates by implementing systems to encourage customers to make a purchase, including automated emails such as ‘abandoned cart’ reminders.
Working to gain subscribers on your weekly blog.

By setting goals, you can begin to strategise the best way to meet them. Start letting those marketing creative juices flow and before you know it, you’ve got more formal marketing strategy.

Analyse

Once you have decided on what your business or marketing goals are, it’s important to look at data across the relevant channels and so you can analyse what the figures are telling you. Here are a few points to get you thinking:

What is your audience interested in, is there an area you are missing throughout your marketing plan?
Are there any obvious signs of certain content underperforming, perhaps that landing page you set up for enquiries hasn’t provided any fruitful leads?
On a positive note, what content is performing really well? Is there a running theme on these that you can use when creating your marketing plan?

Branding overhaul

Your business will always be growing and adapting. Perhaps your original plans for the business adjusted over time. Naturally, branding assets such as logo, name, ethos, or tone of voice may have been developed or upgraded. So, when was the last time you took time to properly review your online channels and make sure they were all equally aligned?

You might wonder why it matters if your logo is slightly out of date on some of your channels, or why the slogan should be uniformed across your marketing. The key thing to remember is that consistency allows you to build awareness and trust with consumers.

A marketing audit could give you a chance to thoroughly look into your digital marketing presence throughout your online channels, while perhaps prompting a brand overhaul.

Final thoughts

These are just some of the points that can be considered when thinking about marketing audits. As a Digital Marketing agency we could talk for days about branding and the importance of audits in reaching your goal. Besides, “you can’t underestimate the power of data!”

Some marketers or business owners may choose to constantly monitor their marketing strategies and make adjustments as they go. But by adding dates to your diary and taking time out every 6/12 months to sit and have an overview of where you are, it could become easier to spot any problems, big or small so that you can be proactive about change rather than reactive.

We offer marketing consultancy which can take the form of a formal report, virtual meeting, or a chat over coffee – we can be fully flexible to meet your needs.

If you are thinking about your next marketing move, but don’t quite know where to begin, say hi today at studio@yellowcherry.uk