Create your perfect brand identity with a brand workshop

Looking to create or update your branding but don’t know where to start?  Well, look no further.  Why not attend a Brand Workshop with some of our very own Yellow Cherry designers? Brand workshops are an exciting option that we offer to all our clients needing help to create their branding.

What exactly is a brand workshop I hear you cry? Well, a brand workshop with Yellow Cherry generally lasts between 2 to 4 hours and involves an in-person session with some of the lovely Yellow Cherry design team. The aim of the workshop is for the designers to learn more about you and your business in order to create the perfect branding.

We need to know about your business before we can even think about starting to create branding for you. Research on your business is an imperative part of the design process, the majority of the time this will come from pre-existing websites, your competitors, and local surroundings. Okay,  that is great, but why do you need to meet us in person then? Although this information helps us paint a picture (not literally, unless you really want us to…) of the brand, this information can be very limited. With an in person brand workshop, we can get to the heart and soul of the company directly. Unlocking all the information we need  to create the perfect brand identity for your company.

Let’s delve  little deeper into what is involved with our brand workshops.

Understanding you and your business

When we say we want to know everything, we mean we want to know absolutely everything! First, the design team will aim to get basic background information about your brand, find out more about you, where you want the business to go and your perception of the business. This helps the team to understand what the brand’s identity needs to convey and achieve.

Activities

Throughout the workshop, the design team will get you to complete different activities. These activities might seem like an unusual technique but they are actually thought experiments. Don’t worry, there are no Pavlov style conditioning experiments involved! These are designed to bring the initial raw thoughts of your brand to the surface. The design team can then get a deeper understanding than they ever could from a website or online form.

Keywords

Throughout the workshop, the design team will be listening out for keywords and phrases. These keywords help in the brainstorming and research phase of design. This helps us to identify competitors, your inspiration and work styles, even the patterns, colours, line weights and types of logos that you might (subconsciously) like. The design team can then create not only a logo you will love, but a logo that will perfectly encapsulate your brand.

The workshop brings the purest impressions of your brand to the surface. It also allows everyone involved to get a deeper understanding of your company, which is important when creating your ideal branding for all the world to see.

If this seems like the perfect way to spend a few hours,  get in touch today and allow the design team to work their magic.