How to generate word of mouth in the digital age
The continuous development in technology and changing lifestyles of empowered customers pushes businesses to adapt digital marketing practices and business operations, in order to meet customer’s needs. Effective online presence is the top of an iceberg every business seeks to achieve, are you ready?
You have just updated the design of your website, set up your social media channels, completed your business account on Google and studied the meaning of Search Engine Optimisation (in case you didn’t – read this article). Is this enough to be found and selected by your target market?
The weight of SEO on your business’ success online cannot be undermined, it’s crucial to be top of the search results for your potential customers. Nonetheless, some things stay the same and continue to have an impact – word of mouth; the classic way of communicating with acquaintances on a personal experience with a product or service. These practices remain relevant in the digital world today and Yellow Cherry Digital is here to help.
We now offer a service which assists with generating word of mouth for your business. Studies have found that when an advertisement is generated by another customer, it is perceived to be more trustworthy and persuasive than when it is generated by an advertising agency, or when no information about the creator is provided.*
As the digital market is saturated, it may appear difficult to compete against other businesses. This is why reviews make a difference!
How does it work?
When your business receives a review; you obtain feedback, however, search engines acknowledge it as extra information about your business because the engine carries out a scan over the content of the text and searches for keywords which it may from that moment be known by. For example:
“I had the pleasure to work with Yellow Cherry Digital on our digital marketing strategy and graphics. The team was very friendly and informative, the logo generated was very modern and of high quality”.
When customers are encouraged to provide their feedback, they are asked to provide a rating out of five stars, which is later recognised by search engines and is added to your search result listing.
A well-maintained reputation brings attention thus naturally, people become more interested in your product or services, this leads towards more organic traffic to your website, when it is significantly high – search engines lists your business as a popular choice and pins your page to the top!
Retaining customers is important and requires attention. When one chooses to describe the experience with your organisation through reviews, use this as an opportunity to further build on the established connection and interact by providing a response. It demonstrates that you value your existing customers and attracts new ones. In a case where the feedback is negative but rightfully responded to, customers may give you a second chance and perhaps even erase the review while search engines will see that your business is active online.
To top it all off, we will embed the reviews from your customers on your website pages. Follow the example of our current client – The Cairngorm Group and stay at the top of the list!
Stay proactive and start creating your positive online footprint now, simply contact us.
* Acar, Oguz Ali & Puntoni, Stefano. (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research. 56. 4-8. 10.2501/JAR-2016-007.