Sky's The Limit For Your Advertising

Say hello to AdSmart from Sky, the revolutionary new way for businesses to advertise their products and services across TV channels.

Last year, we held a joint event with Sky where we promoted AdSmart to local businesses. If you missed out and want to hear how it went, you can get in touch with us today.

According to Sky, television is the most effective form of advertising. If you aren’t currently advertising this way, we can talk you through the benefits it has to offer and why AdSmart from Sky may be an ideal solution.

What Is AdSmart?

It’s advertising that’s tailored specifically to your intended target audience. It’s unique because it can show different adverts to different households, even when they are watching the same programme. This means that only your intended target audience will see your adverts. This is similar to what can be achieved worldwide with Google and Facebook advertising.

Is AdSmart Right For My Business?

If you answer yes to any of the following questions then your advertising strategy would benefit from using AdSmart from Sky:

You want to stand out from your competitors
You want to grow your business
You want to increase sales and/or brand awareness
You’re looking to advertise to a specific audience, region or postcode

Ok, So What Are The Benefits of Using AdSmart?

There are many reasons why you’ll want to use AdSmart from Sky so we’ve compiled a list of some of the many benefits:

You can tailor your audience by geographical location and attributes
You can advertise to different households even when they’re watching the same programmes
You can use your own customer data to create custom segments
The minimum spend is £3,000
Viewers won’t be notified that they’ve watched an AdSmart from Sky advert but they will see more relevant adverts

How Much Is It?

AdSmart from Sky makes TV advertising accessible to both smaller and larger businesses.

There is a £3,000 minimum campaign spend, which will grant you a competitive spot on TV alongside big brands during the breaks. To add, advertising with Sky is cheaper than traditional tv advertising as you can tune into more factors such as duration, target audience, and location.

Another pro of AdSmart from Sky’s costs is how much of your ad must be watched by your audience before it’s classed as an impression. The requirement is 75%, which is above average and makes this form of advertising very cost-effective.

When Will I Be Charged?

Unlike Pay-Per-Click advertising where you are charged every time someone clicks on your advert, you’ll only be charged if 75% or more of your audience watch your advert.

Sounds Great! But Who Else Has Used It?

This new way of television advertising is likely to see an increase in popularity over the next few years, but we’ve collected a few names you’re bound to recognise that have already used AdSmart from Sky:

The potential with AdSmart from Sky is huge and we’re sure that this technology will become even more popular in the next few years. Why not get ahead of the pack now?

If this blog has got you thinking about how to devise your advertising strategy for the year ahead, why not contact us today to find out how we can help.