Discover Muir of Ord

Requiring a modern take on the town’s marketing potential, we helped with a branding workshop to help identify the key points of the small town and the goals wanted from a re-brand. After developing a branding style decided upon by the town and its community the final branding highlighted the fact that Muir of Ord is the only town where the North Coast 500 crosses twice. Each circle represented the bright and friendly communities within the town and the strong gradients represented the new approach the community wanted to push, celebrating Scottish culture, ceilidhs and music with regular events to attract tourists and locals alike.